TECHNOLOGY | CONNECTIONS | OUTCOMES

Multifamily

Strategic Marketing

Summit 2026

About the
Conference

As we approach our 14th year, we’re proud to unveil the next evolution of our Napa Valley conference: the Multifamily Strategic Marketing Summit. What began as the Multifamily Social Media Summit has transformed into a leading forum for integrated marketing strategies across digital, AI, branding, and web technologies. This name change reflects the deeper, broader insights we now deliver—tailored for executives in multifamily, student housing, and senior living sectors.

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Strategic Vision

See what is shaping the industry and driving it forward

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Meaningful Networking

Form meaningful connections with leaders in the space

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High Impact Learning

Learn from some of the best minds in the industry

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Innovative Strategies

Explore and learn about industry tools that drive success

Why Attend?

This summit brings together senior leaders, forward-thinking marketers, and tech innovators to explore the tools and strategies that drive resident acquisition, engagement, and retention. Join us in 2026 for high-impact learning, meaningful networking, and strategic vision—delivered in the intimate, collaborative setting Napa Valley is known for.

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First

Who Should Attend?

 

Multifamily Executives & Managers

Leaders driving growth in multifamily

Student Housing Leaders

Executives and managers shaping student living.

Senior Living Professionals

Decision-makers advancing senior housing strategies.

Regional Management Teams

Directors and managers overseeing multiple properties.

C-Suite & Owners

CEOs, COOs, CMOs, and property owners.

Developers, Asset & Marketing Pros

From developers to digital and social marketers.

Andy Crestodina

CMO and Co-Founder, Orbit Media Studios

Seth Cohen

Founder, Optimistic Labs

2026 Keynote Speakers

 

Thank You to Our Sponsors

 

From the Blog

 
https://www.multifamilystrategicmarketing.com/author/luba-admin/

Announcing Keynote Andy Crestodina

Keynote Spotlight: Andy Crestodina on “AI for Content Strategy & Lead Generation”   We’re thrilled to welcome Andy Crestodina, Co-Founder and CMO of Orbit Media, as the opening keynote speaker

https://www.multifamilystrategicmarketing.com/author/luba-admin/

2026 Agenda is Live | Napa Awaits

Get ready for three unforgettable days in Napa as the Multifamily Strategic Marketing Summit returns, March 18–20, 2026. This year’s agenda is packed with cutting-edge sessions, immersive workshops, and plenty

https://www.multifamilystrategicmarketing.com/author/luba-admin/

New Focus and Look for MSMS

Reflecting an evolution of the Multifamily Social Media Summit with a sharpened focus on Technology, Connection, and Outcomes while preserving its right-sized, multifamily-only experience. Esteem Media has officially announced that

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