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Andy Crestodina

CMO and Co-Founder, Orbit Media Studios
Andy is the CMO and Co-Founder at Orbit Media Studios. He has been at the forefront of digital marketing innovation for over two decades. With a deep-seated passion for SEO, analytics, AI and website optimization, Andy is highly regarded as a leading expert in the marketing field. Andy combines his expertise in analytics and SEO with a visionary approach to web strategy, leading the company to become an award-winning digital agency. Since 2001, Andy’s leadership and strategic direction have been instrumental in delivering digital solutions to over a thousand businesses. Andy’s approach to digital marketing is grounded in data-driven strategies, innovative use of AI, and a keen understanding of audience behavior. His methodologies in audience research, content creation and SEO optimization have consistently delivered quantifiable results for clients. Contributions and achievements Andy’s contributions to the field extend beyond his role at Orbit Media. He is a prolific writer, having authored 500+ articles on content strategy, search engine optimization, AI, social media and analytics. He is the author of “Content Chemistry: The Illustrated Handbook for Content Marketing,” now in its 7th edition. Andy gives up to 100 presentations per year and is a frequent repeat marketing speaker at many of the top conferences. His work as a co-instructor at Northwestern University and a digital marketing instructor at Harbour.Space University highlights his commitment to education and mentorship in digital marketing. Other achievements include: Top 100 Influencers in Content Marketing (#3), SEMrush • Top 50 B2B Content Marketing Influencers (#3), TopRank • Top 10 Online Marketing Experts, Forbes • Top 50 Marketing Influencer, Entrepreneur • Top 10 Social Media Influencers, Social Media Explorer • Top 50 Content Marketers, Outbrain • Top 100 Digital Marketers, Brand24 • Top 25 B2B Influencers, IZEA • Top 10 Online Marketers, FOX • Top 25 Marketing Influencers, LiveAgent Giving back to the Chicago community… Beyond his professional achievements, Andy is an environmentalist, deeply committed to community service. He is a certified Treekeeper with Openlands. He helped found Chicago Cause, a philanthropic initiative that has donated over $800,000 in digital marketing services to Chicago area nonprofits
9:15 - 10:00 AM

Thursday Day 2-March 19

Opening Keynote: AI for Content Strategy and Lead Generation

Keynote Sponsor: There are infinite uses for AI, some silly, some powerful. AI is famous for boosting efficiency, but boosting quality? For finding insights? For generating leads? You don’t hear much about these. Join us for a runthrough of a comprehensive AI framework for B2B content and lead generation. You'll learn how to use AI to drive impact both at the top and the bottom of the funnel.

  • AI methods for finding the hidden topics that connect
  • How to train AI build a persona that provides deep insights about your resident
  • How to fix your funnel and drive a steady stream of qualified leads
Yes, we’ve entered a new era where AI has changed everything …or maybe not quite. Our audience hasn’t changed. Their needs and emotions haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.