Thursday Day 2-March 19

Roundtable Session #5: The Social-to-Search Shift-How Social Media Drives Discoverability

Did you know social media is a search tool? That’s right, your social content is now indexed by search engines. That means photos, captions and even metadata can appear in search results (not just within social media platforms). Join us to see why this matters for you, then get practical ways to align your social strategy now. Explore how social media is critical for search visibility — including AI search — and helps renters find you. You’ll leave knowing which types of content and media formats your social channels need most.