Careena Daly
Based in Denver, Careena Daly leads Customer Success at Union, a multifamily technology company helping operators modernize leasing through AI, CRM, and marketing automation. With more than a decade in property marketing and operations, Careena has worked with major brands including Mark-Taylor and Digible to transform how portfolios attract and convert renters. She specializes in simplifying complex marketing ecosystems and building scalable processes that help teams make data-driven decisions. Careena brings a practical perspective on what it takes to create digital independence, optimize budgets, and align marketing performance with operational outcomes.
8:00 - 9:00 AM
Thursday Day 2-March 19
Roundtable Session #4: Gaining ILS Independence-Stop Paying for Overpriced Listings That Don’t Convert
Operators are under pressure to cut marketing costs while improving lead quality, yet many still rely on expensive listing services that control their data and results. This discussion explores how teams can regain ownership of their content, traffic, and conversion funnels. Careena Daly will share how operators are replacing ILS dependence with corporate websites, SEO, and media strategies that deliver measurable ROI. She'll share how to shift budgets toward owned assets, use real data to prove impact, and build sustainable marketing programs that attract high-intent renters without relying on inflated metrics.