Marlee Murdock
With 35 years of experience in the multi-family industry, Marlee focuses on developing and managing innovative and effective systems, processes, and people-focused policies. Before joining Western Wealth Communities, she held key roles in Operations, Training, Marketing, and Management at The Towbes Group, Mission Rock Residential, Legacy Partners, and Lincoln Property Company. Marlana is a designated Master Trainer accredited by the Association for Talent Development and an adept Predictive Index Practitioner. Currently, she is seeking her White Belt certification in Lean Six Sigma principles.
Thursday Day 2-March 19
Smarter Search in Action: How AI is Redefining Renter Discovery, Engagement, and Conversion
AI Search is transforming how renters find, evaluate, and choose their next home, moving beyond rankings to generative results that cite, summarize, and personalize. That means your content, listings, and brand presence must work smarter across every channel where renters are searching. In this session, we’ll show what “AI Search marketing readiness” looks like in practice through a real-world customer case study. You’ll see how Western Wealth Communities evolved its SEO and website content, social, and ad strategies to thrive in a generative search world. By layering in structured FAQs, detailed schema markup, and hyper-local copy like pet policies, all-in pricing, amenity details, and even lifestyle cues from leasing team Q&A, Western Wealth enhanced their marketing engine for visibility and renter trust. We’ll also explore how aligning on-site conversations, GBP Q&A, social reviews, and testimonials strengthens brand authority, while Performance Max campaigns and AI-optimized creative connect that story to high-intent renters. The result: fewer wasted clicks, stronger lead quality, and marketing investments that convert curiosity into measurable demand. Key Takeaways
- Learn how AI Search rewards structured, credible, and richly detailed content, from fee transparency and real-time availability to pet policies and neighborhood lifestyle details.
- Hear how top operators collaborate with leasing teams to surface the real renter questions driving search and turn them into SEO-rich FAQs and local landing pages.
- Align GBP listings, reviews, and social content to reinforce consistent, local authority, boosting visibility in generative and zero-click search results.
- Understand how integrated advertising (Performance Max, AI-optimized creative, dynamic feeds) and content strategies work together to drive higher intent, conversion-ready renters.