Some speakers make an impression. Andrew Davis keeps raising the bar.

Andrew has keynoted at MSMS several times—and each time, attendees rate him among the very best. His energy, storytelling, and ability to turn complex marketing ideas into practical, memorable takeaways are exactly why we’re bringing him back for 2027.

This year, Andrew takes on one of the biggest questions facing marketers in the AI era: What Happens When AI Makes Everyone Sound the Same?

The Originality Advantage: How savvy creators use AI to become more valuable, not less.

You know the feeling. You draft a smart prompt, and presto! ChatGPT writes the email, crafts the caption, and conjures up two thousand words before your coffee gets cold. You hit send in seconds. And then… that little twinge. Did I cheat? Did I let AI do too much of the work? What if they find out?

That feeling has a name. It’s called synthetic shame.

Here’s the thing. That shame isn’t your enemy. It’s your early warning system.

Because right now, we’re all using AI the same way, feeding it the same prompts, and getting back the same generic output. Andrew ran the test across three different tools, three brand new accounts, and the results came back more than 80% identical. That’s not a coincidence. It’s called algorithmic convergence, and it’s dragging every one of us toward the same cliff: the Zero Originality Point. The day your work is indistinguishable from everyone else’s. The day a boss looks up and asks, “why do we need you?”

Maybe there’s a better way.

It turns out AI’s true superpower was never answering questions. It’s mimicry and imitation. And once you understand that, you stop competing with the machine and start doing the one thing it can never do on its own.

In this exhilarating 45-minute session, best-selling author and former television producer Andrew Davis (and his Digital Doppelgänger, Drewdini) will introduce you to three marketers who have leveraged the AI knowledge model to create work they can be proud of, out in the open, in a transparent way.

Most importantly, Andrew will show you why the magic was never the machine. The magic is you.

Join us for a keynote that promises to be provocative, practical, funny, and unmistakably Andrew Davis.

About Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. Learn more about Andrew.