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Georgianna W. Oliver

Founder & CEO, Tour24
Georgianna W. Oliver is an award-winning entrepreneur and PropTech innovator, currently serving as Founder and CEO of Tour24. She is the Winner of the 2025 Female Trailblazers of SaaS Award, a 2024 Mass Technology Leadership Council CEO of the Year Honoree, and a 2023 GlobeSt. Influencer in Multifamily Real Estate, recognized for her impact at the intersection of technology, leadership, and multifamily housing. Georgianna brings extensive experience building and scaling high-growth technology companies in the multifamily space. She has founded and successfully exited multiple businesses, including EverGreen Solutions and AptBudget, both acquired by RealPage, as well as Package Concierge, which was acquired by Gibraltar Industries (Nasdaq: ROCK). She serves on the advisory boards of the Multifamily Technology Entrepreneur Conference (MTEC) and the National Multifamily Housing Council (NMHC) and is a founding board member of the National Leased Housing Association (NLHA) Education Fund. A sought-after speaker and industry voice, Georgianna recently spoke to MIT/Harvard’s entrepreneur group to discuss careers in PropTech. She has presented at NMHC’s Annual Meeting and OpTech conferences, as well as NAA’s Apartmentalize and Student conferences. Additionally, she is a frequent guest on leading industry podcasts. As an inventor with two patents for self-guided tours, Georgianna leverages technology to challenge legacy models, modernize operations, and drive meaningful innovation across the multifamily industry.
8:00 - 9:00 AM

Thursday Day 2-March 19

Roundtable Session #6: The Touring Tech Stack Driving Marketing Performance

The touring tech stack should be a core pillar of every property management company’s marketing strategy. Tours are not just an operational step. They are the decision moment. Self-guided tours, whether delivered through web-based or app-based experiences, shape how prospects engage with a community. From scheduling and access to CRM integration and follow-up, every layer of the touring tech stack either builds confidence or introduces friction. This roundtable will examine how touring technology influences resident decision-making and how aligning the full touring tech stack drives measurable marketing performance.