Wednesday Day 1-March 18

Workshop Hands-On Tutorial #2: From Disconnected to Unforgettable-Building Powerful Identities Through Tailored Marketing

You’ve named the property, refined the brand guide, and hired the team; but what happens if your brand feels broken? Maybe it’s not cohesive, not connecting, or simply not being lived out the way it was envisioned. Building a brand is one thing but living it is another. Brand Immersion touches every corner of a community’s marketing experience, from pre-leasing to renewal and beyond. A strong brand isn’t defined by a logo or color palette, it’s how prospects feel when they first see an ad, how your team speaks on a tour, and how residents connect long after they move-in. This session dives deep into how to bring clarity, consistency, and emotion back into your brand. Learn how to identify gaps in your brand identity, align your team around a shared story, and create marketing tactics that resonate through every touchpoint, including your resident experience. The result? Authentic brand-pull through, that transforms your community from disconnected back to being truly unforgettable. 3 Actionable Takeaways that Attendees can Implement Immediately:

• Audit Every Touchpoint to Strengthen Your Brand Continuity (Evaluate your website, digital ads, social platforms, and onsite materials to ensure a consistent, cohesive brand experience at every stage of the consumer journey.)
• Empower and Excite Your Team as Brand Ambassadors (Equip your onsite and marketing teams with the tools, language, and confidence to bring the brand to life through every interaction.)
• Turn Small Moments into Brand Moments (Identify everyday opportunities such as tours, emails, and resident experiences to reinforce your brand’s story and create lasting emotional connections. Then, use social media to convey those moments and weave a cohesive narrative that connects both on and offline.)