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Rob Gasteiger

Multifamily Multifamily Executive
Robert, formerly Vice President of Marketing for the property management group of D.R. Horton, the country’s largest homebuilder. A dynamic marketing leader, he brings a wealth of experience and expertise to his role. He has been responsible for developing the marketing vision, strategy, and execution for various multifamily companies. In addition, he is tasked with building a team of marketing professionals and creating a new brand identity that aligns with the value and reputation of their parent company. Prior to joining D.R. Horton, Robert oversaw marketing and communications for Steadfast Living, a multifamily REIT with more than 25,000 units across 13 states. During his tenure, he successfully built brand awareness and enhanced visibility for Steadfast Living's growing residential portfolio through the execution of robust marketing strategies. He also developed a comprehensive customer experience program aimed at improving both internal and external customer experiences, launched a new Steadfast Living brand that better connected with their audiences, and built a custom website optimized to improve user experiences, drive organic traffic and increase conversions. Robert holds a Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton.