Jaemi Carkin is director of national marketing for Greystar, with management oversight of select enterprise clients in the company’s client portfolios as well as the national reputation management program. Prior to her work in client marketing, she was responsible for property-level marketing, branding, and communications strategies. Active in the multifamily industry since 2001, Jaemi’s experience includes development and promotion of branding, reputation and social media, and digital strategies for numerous community lease ups and rebranding projects, including management of multimillion-dollar media budgets. Prior to joining Greystar following the company’s acquisition of Riverstone Residential Group, she served as manager of client and regional marketing for Riverstone, as well as marketing manager for AvalonBay Communities. Jaemi holds a bachelor’s degree from Franklin Pierce University.