Careena Daly

Based in Denver, Careena Daly leads Customer Success at Union, a multifamily technology company helping operators modernize leasing through AI, CRM, and marketing automation. With more than a decade in property marketing and operations, Careena has worked with major brands including Mark-Taylor and Digible to transform how portfolios attract and convert renters. She specializes in simplifying complex marketing ecosystems and building scalable processes that help teams make data-driven decisions. Careena brings a practical perspective on what it takes to create digital independence, optimize budgets, and align marketing performance with operational outcomes.

8:00 - 9:00 AM

Thursday Day 2-March 19

Roundtable Session #4: Offline Conversions-From Stitched Systems to a Shared Source of Truth

Many operators struggle to connect digital marketing spend to signed leases, relying on last click attribution that overlooks what happens between first touch and move in. When prospect data passes between disconnected systems, critical insights are lost mid funnel and marketing platforms optimize for leads instead of lease outcomes. This roundtable explores how fragmented tech stacks create conversion blind spots and what it takes to connect offline leasing activity back to source channels. Attendees will walk away with practical strategies to improve lifecycle visibility, align marketing with operations, and prove ROI using closed loop reporting tied to real resident outcomes.