The Importance of Timely Responses to Social Presence By Hila Shpigelman Now more than ever apartment communities are paying close attention to their online presence. As ratings and reviews continue to increase in importance, comments can drastically move the needle…

By Erica Campbell Byrum from ForRent.com Not so long ago, Facebook was the only game in town for property managers who wanted to engage current and prospective residents on social media. With a massive user base that includes well over…

By Mark Ham Well, social marketers, the reports are in: Instagram is officially one of the hottest social platforms for customer engagement. In fact, according to a recent article in Forbes, “Instagram’s popularity has been growing steadily since it first debuted…

By Christina Singleton from Show Your Property We all know how important video is, especially in this industry. And if you don’t know about the importance of video yet… Where have you been the last 5 years – the moon?!…

By Bobbi Steward, Vice President of Digital Strategy, G5 Seattle. Denver. Houston. San Francisco. Atlanta. Boston. What do these cities have in common? In addition to being really great places to live, they’re also the most saturated and highly competitive rental markets…

By Joanna Tran October 31, 2017 As a property manager, social media might be the last thing on your mind. After all, isn’t “social media” just liking photos of cute dogs and finding the best donuts located nearby? That might…

By Erica Campbell Byrum We all know that a picture is worth 1,000 words, and that axiom holds as true for multifamily marketers as it does for promoting consumer products. (Who doesn’t remember the Coca-Cola polar bears?) Fortunately, today’s social…