The State of Marketing 2025: Data-driven growth tactics and emerging trends to
guide marketers into an AI-first business landscape.
As multifamily marketing evolves rapidly, the latest insights from the HubSpot 2025 State of Marketing & Digital Trends Report offer timely guidance for leaders facing new technology, changing consumer behavior, and rising expectations around content, personalization, and digital engagement. The trends shaping the broader marketing landscape align closely with the strategic sessions you’ll find at the 2026 Multifamily Strategic Marketing Summit.
1. AI Is Already Transforming Content and Workflows
HubSpot’s report highlights that AI tools are no longer experimental — they are helping marketers meet rising content demands by generating, transforming, and scaling content across channels. Many teams are using AI not just for writing but for research, brainstorming, analytics, and automation.
For multifamily marketers, this mirrors the focus of our Executive AI Session, where leaders explore how AI can improve lead quality, content workflows, and overall marketing performance.
2. Authentic, Scalable Content Is a Priority
Content remains central — but quantity alone isn’t enough. HubSpot data shows that short-form video, social content, and creative formats are driving engagement and high ROI, especially when optimized for discovery across platforms. HubSpot Blog
That aligns directly with Summit programming such as the Workshop: Future-Proof Your Social Strategy, which teaches frameworks for generating authentic, scalable content that resonates across audiences and platforms.
3. Social Channels Drive Discovery and Influence Decisions
Social media continues to be one of the highest ROI channels for marketers, especially as younger audiences rely more heavily on platforms like TikTok and Instagram for discovery. Gen Z and Millennial audiences are increasingly turning to social platforms to find products — and homes — and even complete transactions without leaving the app. HubSpot Blog
This underscores the importance of sessions focused on social strategy, storytelling, and community-building.
4. Personalization and First-Party Data Are Essential
Today’s customers expect personalized experiences across every touchpoint. The HubSpot research shows that personalized engagements significantly influence revenue growth — but teams often struggle with data quality and audience understanding. HubSpot Blog
In our Summit content, themes like The AI-Era Leasing Funnel and Reputation in Real Time explore how integration of data insights, SEO, and personalization can strengthen resident journeys and brand trust.
5. Emerging Martech and Metrics Are Shaping Strategy
Voice search optimization, automation, and cross-channel analytics are no longer optional; they are critical to staying competitive. Marketers are prioritizing tools and metrics that help them understand where audiences are, how they engage, and how to measure impact across paid, earned, and owned channels.
This mirrors Summit sessions that address future-facing topics like AI adoption frameworks, measurement strategies, and cross-functional leadership.
What It All Means for Multifamily Marketing
In a landscape where attention is scarce and competition for renters is fierce, the HubSpot 2025 trends validate what senior marketing leaders already sense:
- AI is a strategic imperative, not a buzzword.
- Content must be scalable, authentic, and multiplatform.
- Social and short-form engagement are critical drivers of discovery.
- Personalization and data-first thinking improve conversions and retention.
At the 2026 Multifamily Strategic Marketing Summit, executives will explore these very themes — from AI roadmaps and content strategies to reputation and social commerce — with actionable takeaways that reflect the latest industry data and best practices.
👉 Download the full HubSpot 2025 State of Marketing Report here for more insights:
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