Thursday Day 2-March 19

LeaseTok & Rentstagram: When Social Media Runs Your Reputation

Forget social strategies; now your brand lives in the wild. Reputation is being shaped by TikTok tours from prospects, spicy Instagram rants from residents, and unsolicited callouts from city guide "experts" who have never stepped foot in your leasing office. These voices, armed with phones and opinions, are rewriting your story in real time, and your current marketing playbook isn't built for this kind of chaos. We're entering the messy, super-candid world of social storytelling, where unfiltered content is reshaping perceptions and influencing decisions. Expect real talk, a few laughs, and everything you need to turn unpredictable content into brand equity, making chaos pay off. Key takeaways:

• Control is a Myth: Your brand narrative now lives outside your official channels, shaped in real time by prospects, residents, and random voices online. How to harness the content.
• Address Unfiltered = Influential: Raw, candid social content often drives more perception and decision-making than polished marketing. Discover how to market the difference between the two.
• Turn Chaos into Currency: Learn how to harness unpredictable posts, videos, and reviews to build trust and boost brand equity.