Sara Scarborough Graham

Founder + CEO, Six Dots

Sara Graham has spent more than 20 years in the multifamily industry driving growth at the intersection of marketing, technology, and operations. As the founder of Six Dots, she partners with operators, developers, and PropTech innovators as a growth strategist and trusted advisor. Sara helps her clients streamline systems, sharpen brand positioning, and build smarter, more scalable workflows that boost performance and enhance the resident experience. Sara is a frequent speaker and moderator at national industry conferences, and has also served on a number of advisory boards and committees during her career. Outside of the multifamily industry, she is a longtime member of Chief, a private community made up of senior-level women executives.

4:45 - 5:30 PM

Thursday Day 2-March 19

What's Next Is Now: Multifamily at the Edge of Change

Session Sponsor: Moderated by Sara Scarborough Graham Multifamily’s next chapter is being shaped by the teams closest to the work: those leading marketing, operations, and technology inside today’s most forward-thinking PMCs and ownership groups. In this panel, senior leaders share how they’re making strategic bets across AI, automation, platform consolidation, brand evolution, and the resident experience. You’ll hear what trends they’re acting on, which ones they’re questioning, and how they’re building for what’s next.

11:45 AM - 12:15 PM

Friday Day 3-March 20

From Noise to Action What We Learned the Hard Way—and How Leaders Should Move Forward

As multifamily leaders, we are surrounded by ideas, tools, and tactics. But what actually works inside property management organizations? In this candid closing conversation, senior multifamily leaders share lessons learned the hard way: initiatives that didn’t deliver or worked well, strategies that stalled in execution, and how to course-correct when teams, tech, or timing aren’t aligned. This session will synthesize the key themes of MSMS 2026—including AI, performance, content, leadership, and resident experience—into a practical framework. We'll gain insights on how to decide what to implement, what to pause, and how to turn conference inspiration into focused action over the next 90 days.