speaker-photo

Priyanka Agarwal

Director of Public Relations, J Turner Research
Priyanka Agarwal is a nationally recognized expert in reputation management and strategic communication with 25 years of experience. She leads the White Glove Response Service at J Turner Research, where she has overseen responses to more than 1.5 million resident and employee reviews. Priyanka has guided multifamily clients through reputation crises and is highly skilled in analyzing resident sentiments to uncover insights that drive trust and loyalty. Her career includes consulting for Microsoft and Hewlett-Packard and serving as Director of Communications and Alumni Relations at a leading private school in Houston. She is a prolific speaker and blogger who has presented at conferences & webinars hosted by the Multifamily Social Media Summit, NMHC OpTech, Texas Apartment Association, Multifamily Insiders, Student Housing Business Conference, and Rice University. Priyanka is the executive director of Wild Tunes, a national non-profit founded by her 10-year-old son to soothe shelter animals through live music.
11:00 - 11:45 AM

Friday March 20-Day 3

Reputation in Real Time: Leveraging PR and Tech to Stay Ahead

93% of consumers say online reviews influence their purchasing decisions, and 71% of renters reference ratings and reviews when searching for their next apartment home. Resident reviews and online sentiment have become a critical measure of performance—unfolding in real time, they leave a first impression and shape decision-making. In a world where a single post can go viral overnight and word travels in an instant, multifamily leaders need to pair timeless public relations principles with modern monitoring tools to safeguard and strengthen their reputation. This session highlights how AI-driven insights and transparent communication can amplify a brand’s core values and promise. Attendees will walk away with practical methods to understand the power dynamic of real-time reputation monitoring and a tailored communications strategy, ensuring their communities are seen as trustworthy, responsive and resident-focused. Key Takeaways:

  • Implement AI and monitoring tools to track and analyze resident sentiment before it escalates
  • Learn how to respond to disgruntled residents in real-time and in a public online setting
  • Adopt proactive/reactive messaging strategies that shift from defensive reputation management to long-term brand building