Ashley McGovern

Director of Content Marketing, Nurture Boss

Ashley McGovern is the Director of Content Marketing at Nurture Boss with over five years of marketing experience in the property technology startup space. Before joining Nurture Boss, she helped build successful marketing campaigns at Realync through its successful exit to Grace Hill. Ashley is also a Chicago-based TikTok creator with nearly 20,000 followers, where she blends her storytelling skills and marketing expertise into engaging, authentic content

4:00 - 4:45 PM

Wednesday Day 1-March 18

Workshop Hands-On Tutorial #3: : TikTok Tactics for Communities-Turning Trends into Tours

You don’t need a big budget, a huge team, or a ring light empire to build an online brand that renters trust and follow. You just need consistency, creativity, and a clear strategy. In this hands-on, high-energy session, TikTok creator and strategist Ashley and Faith share how to build a thriving TikTok community—as a one-person team—by producing daily TikTok content that resonated, retained attention, and drove real engagement. There are over 190M videos with the hashtag Apartment Tour on TikTok. Meaning, if you’re not active on social media, you’re losing out on leads. This session will show multifamily teams how to search for trends, capture content, and turn everyday apartment life into scroll-stopping storytelling. Whether you're a marketer, onsite team member, or property owner, you'll walk away with a plug-and-play content plan—and the confidence to press record. You'll learn about:

A list of creator prompts, UGC real-estate creators, and AI tool recommendations to start producing instantly
Step-by-step guide on how to create a quick TikTok video
The TikTok Formula: What makes content stick, and how it inspires community behavior
Case Examples: TikTok-style moments that brought residents together IRL