Melina Palmer

Founder and CEO, The Brainy Business

Melina Palmer has helped some of the most Influential companies use behavioral economics to better understand their customers and teams. A sought-after speaker, she provides training and mentoring to organizations large and small. Melina’s superpower is making behavioral economics accessible to everyone. Behavioral economics combines the best of economics, psychology, and neuroscience to explain the driving forces behind why people make the decisions they do. She takes behavioral economics out of academia and into application so you can be more thoughtful. She is the founder and CEO of The Brainy Business; three-time best-selling author; host of the award-winning The Brainy Business Podcast; acclaimed TEDx speaker; and instructor of behavioral science at Texas A&M University.

9:15 - 10:00 AM

Thursday Day 2-February 25

Opening Keynote: What Your Resident Wants and Can't Tell You

Keynote Sponsor: Our job would be so easy if it wasn’t for the customers.Have you ever heard someone say that (or said it yourself)? Thankfully, it doesn’t have to be this way. Melina uncovers the hidden forces that truly drive customer choices. This includes key factors that people can’t explain, but influence every decision. You'll learn what actually matters to your residents, why traditional logic so often misses the mark, and how a clearer understanding of behavior can transform the way they design and deliver experiences. You'll leave not just inspired, but with at least one brainy, science-backed idea they can use to instantly improve their brand experience!