Liv Gabrielson

Senior Executive | Growth, Marketing & Leadership Development

Liv began her multifamily career as a Property Manager before moving into the early digital marketing space with Apartments.com, where she advanced to Regional Director and played a key role during a period of significant industry growth and acquisition. She later held digital leadership roles with G/O Digital and PERQ, partnering with brands and technology organizations to develop data-driven and AI-enabled marketing and engagement strategies.

In 2020, Liv joined The Bainbridge Companies as Director of Marketing and was quickly promoted to Vice President, helping elevate Bainbridge’s position as a nationally recognized luxury developer, owner, and operator. She later joined Realtor.com to build and scale the Rentals category, leading cross-functional teams and contributing to strategic industry partnerships that expanded marketplace reach and performance.

Most recently, Liv served as Senior Vice President of Marketing and Learning & Development at Pegasus Residential, where she led enterprise marketing strategy, brand evolution, and organizational learning initiatives across a national portfolio. Her work connected marketing, sales performance, and talent development to drive measurable business growth.

Liv’s expertise spans growth strategy, digital advertising, brand development, consumer engagement, sales enablement, leadership development, and marketing analytics within the multifamily and prop tech industries.

2:45 - 3:30 PM

Thursday Day 2-March 19

The AI Playbook for Marketers: How to Win Trust and Drive Change

Session Sponsor: In multifamily, marketers often find themselves caught between executive vision at the top and on-site realities at the bottom. You may not control the budget, but you carry the brand, the campaigns, and the resident experience on your shoulders. Which raises the question: how do you push through layers of approval and bureaucracy to pilot AI, build trust, and champion real transformation? In this session, Kristi Fickert and Justin Jones, joined by Liv Gabrielsen of Pegasus Residential, share the playbook for turning small starts into meaningful momentum. You'll see how pilots become proof, how trust is earned with both leaders and site teams, and how early wins grow into lasting adoption. Built on the five principles of working with AI intentionally, this is your journey as a marketer: creating space to test, amplifying results, and building momentum until transformation is no longer an option but an expectation. Takeaways:

Pick the Right Starting Point: Discover which parts of your marketing are the best candidates for AI pilots - the low-risk, high-visibility areas where results can be measured and momentum can build quickly.
Treat Data as the Foundation: Understand how to build adoption strategies that respect compliance, protect sensitive information, and still surface the right data points to show measurable marketing progress today.
Make Work More Human: Discover how to redirect time and energy away from traditional and repetitive tasks to instead create more capacity for marketers and their teams when it comes to creative thinking, people-leading and by using pilot results as proof to act now, not later.