Liv Gabrielson

Senior Vice President, Marketing and Learning & Development, Pegasus Residential

Liv began her multifamily career as a Property Manager before joining Apartments.com in its early digital marketing days, where she advanced to Regional Director and guided the company through major acquisitions. She later pivoted to digital marketing leadership roles at G/O Digital and PERQ, helping brands and technology firms shape full-scale, AI-driven engagement strategies. In 2020, Liv joined The Bainbridge Companies as Director of Marketing, quickly promoted to Vice President, where she strengthened Bainbridge’s brand as a luxury developer, owner, and operator. She went on to Realtor.com to build the Rentals category, leading teams that forged a strategic partnership with Zillow. Today, as Senior Vice President of Marketing and Learning & Development at Pegasus Residential, Liv oversees marketing strategy, brand development, and training across the portfolio. Her expertise spans digital advertising, brand strategy, consumer engagement, social media, sales enablement, and marketing analytics.

2:45 - 3:30 PM

Thursday Day 2-March 19

The AI Playbook for Marketers: How to Win Trust and Drive Change

In multifamily, marketers often find themselves caught between executive vision at the top and on-site realities at the bottom. You may not control the budget, but you carry the brand, the campaigns, and the resident experience on your shoulders. Which raises the question: how do you push through layers of approval and bureaucracy to pilot AI, build trust, and champion real transformation? In this session, Kristi Fickert and Justin Jones, joined by Liv Gabrielsen of Pegasus Residential, share the playbook for turning small starts into meaningful momentum. You'll see how pilots become proof, how trust is earned with both leaders and site teams, and how early wins grow into lasting adoption. Built on the five principles of working with AI intentionally, this is your journey as a marketer: creating space to test, amplifying results, and building momentum until transformation is no longer an option but an expectation. Takeaways:

Pick the Right Starting Point: Discover which parts of your marketing are the best candidates for AI pilots - the low-risk, high-visibility areas where results can be measured and momentum can build quickly.
Treat Data as the Foundation: Understand how to build adoption strategies that respect compliance, protect sensitive information, and still surface the right data points to show measurable marketing progress today.
Make Work More Human: Discover how to redirect time and energy away from traditional and repetitive tasks to instead create more capacity for marketers and their teams when it comes to creative thinking, people-leading and by using pilot results as proof to act now, not later.