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Justin Jones

AI Evangelist at Hyly.AI
Justin Jones is a techno-optimist with over a decade of experience in bringing frontier technology to multifamily and beyond. He currently serves as the AI Evangelist at Hyly.AI, leveraging his expertise in proptech and education to drive AI awareness, adoption, and responsible usage. He proudly co-founded The AI XChange with Kristi Fickert and produces his AI headline series "This Just In" on LinkedIn. Justin has been featured at numerous industry events, including NAA's Apartmentalize, MFI's Webinar Wednesdays, Sydney Webber's Life After Leasing, and was most recently a featured speaker at NMHC's Optech Conference. Previously, he was the Director of Marketing at Realtor.com and held foundational marketing lead roles at Zumper and RadPad. In 2022, Justin founded the Multifamily Q Space, an inclusive affinity group advancing LGBTQ+ professionals and allies within the industry. Beyond business, Justin's diverse talents have graced the entertainment world. He made his Broadway debut in 2017's 'Home for the Holidays' and has appeared on popular platforms such as Netflix and Showtime, as well as in his original Lifetime movie-musical, 'Christmas Harmony.'
4:00 - 4:45 PM

Wednesday Day 1

Workshop Hands-On Tutorial #3: The Power of a Prompt-Elevating Social Media with Expert AI Techniques

In this session, Justin Jones and Kristi Fickert (co-hosts of the popular AI XChange) will show you how to turn AI tools into your secret weapon for social media. Through live demos and real-world examples, you'll learn how to craft prompts that get results from ChatGPT, Midjourney, Suno, and more. We'll dive into:

  • Creating a six-month content strategy in one sitting
  • Generating scroll-stopping media that capture your brand's essence
  • Producing original jingles and sound bites for your videos
  • Editing professional-looking media in a fraction of the time
You'll walk away with practical prompting techniques and strategies you can use immediately to level up your social media game. No fluff, just real tools and tactics that work. Get ready to have fun, be amazed, and become the AI wizard your team needs. Key Takeaways
  • Craft effective AI prompts that consistently produce high-quality, relevant content for your social media channels.
  • Develop a workflow that seamlessly integrates AI tools into your daily social media operations, saving time and boosting creativity.
  • Utilize the "Style Transfer" method in DALL-E or Midjourney to create branded visuals that maintain consistent aesthetics across your social platforms.
  • Create original, royalty-free music and sound effects for your social media videos using AI music generation tools.
  • Implement the "Emotion-Driven" prompting strategy to craft compelling ad copy and captions that resonate with your target audience.