Kristi Fickert

Senior Vice President of Growth and Marketing, Kurie

Kristi Fickert is the Senior Vice President of Growth and Marketing at Kurie, with 27 years in multifamily. She spent 15 years leading marketing for one of the Nation’s Top 50 management companies before moving into the digital agency and technology sectors. Known for sparking ideas and connecting people, Kristi bridges vision with action—helping marketers and operators apply technology, creativity, and strategy in ways that are both impactful and achievable. She is an instructor for apartment associations nationwide and a frequent speaker at industry events, including AIM, NAA, IREM, and the Multifamily Social Media Summit. Kristi also serves as an NAA 20 on the Rise ambassador, sits on multiple NAA committees, and co-founded the AI Xchange, a multifamily peer council. Beyond the industry, she has been featured by the Cincinnati Reds, Urban Land Institute, and Commercial Real Estate Women.

2:45 - 3:30 PM

Thursday Day 2-March 19

The AI Playbook for Marketers: How to Win Trust and Drive Change

In multifamily, marketers often find themselves caught between executive vision at the top and on-site realities at the bottom. You may not control the budget, but you carry the brand, the campaigns, and the resident experience on your shoulders. Which raises the question: how do you push through layers of approval and bureaucracy to pilot AI, build trust, and champion real transformation? In this session, Kristi Fickert and Justin Jones, joined by Liv Gabrielsen of Pegasus Residential, share the playbook for turning small starts into meaningful momentum. You'll see how pilots become proof, how trust is earned with both leaders and site teams, and how early wins grow into lasting adoption. Built on the five principles of working with AI intentionally, this is your journey as a marketer: creating space to test, amplifying results, and building momentum until transformation is no longer an option but an expectation. Takeaways:

Pick the Right Starting Point: Discover which parts of your marketing are the best candidates for AI pilots - the low-risk, high-visibility areas where results can be measured and momentum can build quickly.
Treat Data as the Foundation: Understand how to build adoption strategies that respect compliance, protect sensitive information, and still surface the right data points to show measurable marketing progress today.
Make Work More Human: Discover how to redirect time and energy away from traditional and repetitive tasks to instead create more capacity for marketers and their teams when it comes to creative thinking, people-leading and by using pilot results as proof to act now, not later.