Justin Godwin

Senior Director of Marketing & Communications, Cushman & Wakefield

Justin Godwin is Senior Director of Marketing & Communications at Cushman & Wakefield where he leads a national marketing team supporting hundreds of apartment communities. With over 18 years of multifamily experience, his expertise spans marketing, operations, business development, and client relations. Justin serves on Zillow’s Rentals Advisory Board and ApartmentSEO’s Marketing Innovation & Leadership Council where he helps shape the future of digital multifamily marketing. A frequent speaker at national conferences, he is known for blending data-driven strategy with resident-centric marketing practices. Justin is passionate about education, growth, and elevating marketing from tactical execution to strategic influence.

11:40 AM - 12:10 PM

Thursday March 19-Day 2

The Triple Power Play: AI, Automation, & Frameworks That Pay Off

Marketing teams are under constant pressure to do more with less. The key is to work smarter, not harder. This session will explore how three powerful approaches can transform day-to-day operations, free up valuable resources, and create measurable cost savings that can be redirected into strategic marketing. Drawing from nearly two decades of multifamily leadership, Justin will share practical examples of how his teams have leveraged these tools to eliminate repetitive tasks, simplify data management, and standardize outputs without sacrificing creativity or personalization. Attendees will gain actionable strategies to identify inefficiencies, build the business case for adopting new tools, and reinvest the savings into renter-focused initiatives that drive revenue. This session blends innovation with practicality, giving attendees not just theory but a clear, repeatable framework for smarter operations and more impactful marketing. You'll learn:

How to identify and prioritize operational inefficiencies that AI, automation, and templates can address.
A step-by-step framework for piloting efficiency tools and building ROI-driven buy-in across leadership and teams.
Practical ways to redirect time and budget savings into creative storytelling, renter experience, and revenue-driving campaigns.