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Jacqui Malis Becker

Senior Product Manager at HubSpot
Jacqui Malis Becker is a Senior Product Manager at HubSpot, and has led the social media product strategy within Marketing Hub over the last 5 years. She is a seasoned expert in the social space, with a background in Advertising Production, crafting video content for TV, Social and Radio. She is excited about the future of AI and how it can help unlock more creativity in marketing for many businesses, especially on a budget.
11:45 AM - 12:30 PM

Friday Day 3

Rewriting the Social Media Playbook with AI: Strategies for 2025

Social media in 2025 is about scaling attention, not just traffic—and AI is at the center of this transformation. With generative AI, the role of marketers has shifted from content creators to strategic curators, enabling brands to create platform-native content, automate video production, and optimize engagement at scale. AI now allows marketers in multifamily to personalize resident experiences, streamline property marketing, and drive lead generation with AI-driven content, hyper-personalization, and automated engagement tools. This session will explore:

  • The New Rules of Marketing & Social in 2025 – Explore HubSpot’s latest trends and insights on AI & social media marketing.
  • Winning in a Disrupted Landscape – Learn how the traditional marketing playbook has been flipped upside down, and discover the strategies top brands are using to stay ahead in the AI era.
  • Success for Marketers in the AI Era – See how social media teams can elevate AI-driven content, automate engagement, and enhance lead generation to maximize results.