Martin Canchola, CPACC/National Multifamily Speaker has more than 17 years in the world of digital marketing with a specialty in Local SEO/Search Generative Experience (SGE), Google Ads, Generative AI/ChatGPT and a Certified Professional in Accessibility Core Competencies (CPACC). He has worked with hundreds of small-medium businesses before breaking into the multifamily industry, where he leverages an outside perspective on the world of search and digital marketing. He is proud to serve as the Co-founder & CTO/CSO for Apartment SEO, a Premier Google Partner Agency. Together, he works closely with Google to ensure his clients’ success! Also Co-Host at Multifamily Podcast .com!