Allison Nesbitt
VP, National Sales & Strategic Initiatives, Zumper
8:00 - 9:00 AM
Thursday Day 2-March 19
Roundtable Session #2: Clear Costs, Stronger Conversions-Marketing in the Age of Fee Transparency
Today’s renters expect clarity before commitment. As new laws push for fee transparency, the smartest marketers are turning that clarity into a conversion strategy. In this roundtable discussion, hear how multifamily operators are leveraging transparent pricing and compliant listings to improve trust, lead quality, and marketing performance.