As Vice President of Marketing and Recruitment at Carter-Haston, Ariel Baranauckas oversees all aspects of property and corporate marketing and talent acquisition for a portfolio of over 60 communities and 18,000 units. Ariel brings 13 years of experience developing and executing data-driven marketing strategies that drive business growth, enhance brand reputation, and optimize online presence. Her expertise allows her to excel in marketing strategy, brand development, digital marketing and social media engagement, marketing analytics and ROI measurement, and recruitment and talent acquisition. With a focus on creating exceptional resident experiences, she is dedicated to developing innovative marketing strategies and community-building programs that foster a sense of connection and enhance resident satisfaction. She is passionate about leveraging data-driven insights and cutting-edge technologies to achieve measurable results and support the company's growth trajectory. This includes fostering a company culture that attracts and retains top talent in the multifamily industry.