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Afif Khoury

Co-Founder and Chief Executive Officer of SOCi
Afif Khoury is the Co-Founder and Chief Executive Officer of SOCi, and has been at the forefront of technology for over 25 years. With a BS in Neuroscience and Genetics from UC San Diego, and a JD from Northwestern University School of Law, Afif has enjoyed a decorated career as a scientist, an attorney, a venture capitalist, and founder of two successful startups—including SOCi, which he has built to a 7-time Inc. 5000 Fastest Growing Company in America, and G2-ranked Top 5 Marketing Platform in the World. Afif is now passionate about changing our relationship with software, from a tool to a partner that can be trained to do the work for us. To that end, SOCi is now building the platform of the future, releasing its proprietary Genius AI™ and suite of Genius Agents™, providing a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™.
9:45 - 10:30 AM

Friday Day 3

Next-Gen Search: Boosting Visibility with Social Media

Data shows there is a seismic shift in consumer preferences that challenges the traditional dominance of search engines in local discovery. Platforms like TikTok and Instagram are blending traditional search with social networking, effectively unseating Google Search as the most popular search engine with the rising generation that matters most: Gen Z. As social channels become increasingly popular for discovering and sharing recommendations, property management companies (PMCs) need to take their local social channels and customer engagement into account when optimizing for search to combat a staggering insight. According to SOCi’s Local Visibility Index 2024, PMCs are missing out on $8.6B annually by failing to engage with local audiences online. This session will dive into data-backed consumer search behaviors across generations, and how to optimize your PMC’s social presence to ensure you’re visible across non-traditional search channels at the local level.

  • Understand generational search behaviors, and why 67% of Gen Z use Instagram and 62% use TikTok for local search
  • Gain actionable strategies backed by LVI data on how to optimize your online presence for non-traditional search channels to master local visibility
  • Learn how to integrate social media and traditional search strategies to drive traffic and revenue for your local properties