Blog - MultiFamily Strategic Marketing Summit

Announcing Our 2019 Keynote: Andrew Davis

Luba Hrynyk

June 7, 2018

We are thrilled to announce that Andrew Davis will be our opening keynote speaker for the 2019 Multifamily Social Media Summit! Andrew joins our illustrious past keynotes who have included Marcus Sheridan, Jay Baer, and Chris Brogan. Some of Andrew’s...

Multifamily Edition: 5 Easy Social Media Updates to Keep Prospects Engaged

Adam Japko

February 14, 2018

By Sara Monzingo Welcome to 2018! The holidays are through, and everyone is getting back into the swing of business-as-usual. For multifamily in particular, right now is a great time to take stock of your online presence and revamp your...

The Resident Voice Batters or Resident Voices Matter

Adam Japko

February 12, 2018

The Importance of Timely Responses to Social Presence By Hila Shpigelman Now more than ever apartment communities are paying close attention to their online presence. As ratings and reviews continue to increase in importance, comments can drastically move the needle...

Why Instagram Stories Belongs in Your Social Media Program

Adam Japko

February 9, 2018

By Erica Campbell Byrum from ForRent.com Not so long ago, Facebook was the only game in town for property managers who wanted to engage current and prospective residents on social media. With a massive user base that includes well over...

Tackling Facebook for Multifamily: A Paid & Organic Approach

Adam Japko

January 29, 2018

By Sara Monzingo Facebook boasts more than 2 billion users globally. And according to Facebook CEO Mark Zuckerberg, the average U.S. user spends more than 50 minutes a day on the social site. Between their job, relationships, personal responsibilities, and...

4 Ways Instagram Can Improve Customer Engagement

Adam Japko

January 26, 2018

By Mark Ham Well, social marketers, the reports are in: Instagram is officially one of the hottest social platforms for customer engagement. In fact, according to a recent article in Forbes, “Instagram’s popularity has been growing steadily since it first...

Improving Your Resident Engagement

Adam Japko

January 10, 2018

Listen to your residents. You – and your residents – will be happy you did. By Hila Shpigelman Oftentimes the question is asked: how do I get my residents more engaged? How do I ensure a high level of satisfaction?...

10 Easy, Free and Engaging Ideas for Facebook Live Videos at Your Property

Adam Japko

November 29, 2017

By Christina Singleton from Show Your Property We all know how important video is, especially in this industry. And if you don’t know about the importance of video yet… Where have you been the last 5 years – the moon?!...

Use Inbound Marketing to Stand Out in Saturated Markets

Adam Japko

November 27, 2017

By Bobbi Steward, Vice President of Digital Strategy, G5 Seattle. Denver. Houston. San Francisco. Atlanta. Boston. What do these cities have in common? In addition to being really great places to live, they’re also the most saturated and highly competitive...

7 Social Media Tips Property Managers Need to Know

Adam Japko

October 31, 2017

By Joanna Tran October 31, 2017 As a property manager, social media might be the last thing on your mind. After all, isn’t “social media” just liking photos of cute dogs and finding the best donuts located nearby? That might...

Let’s Get Visual: 5 Ways to Humanize Your Property

Adam Japko

October 10, 2017

By Erica Campbell Byrum We all know that a picture is worth 1,000 words, and that axiom holds as true for multifamily marketers as it does for promoting consumer products. (Who doesn’t remember the Coca-Cola polar bears?) Fortunately, today’s social...

Keynotes and Agenda Announced for 2018!

Adam Japko

September 14, 2017

We are excited to announce our keynotes and agenda for the 2018 conference. In our opening keynote “Digital Disruption: Keeping Up With Today’s Consumer,” James McQuivey, VP and Principal Analyst at Forrester and author of the book Digital Disruption, will...