And We’re Not Playing It Safe.
AI is changing how renters search. Traditional marketing metrics aren’t telling the whole story. And generating more leads isn’t always the answer.
These are just a few of the conversations coming to Napa Valley for the 2027 Multifamily Strategic Marketing Summit.
This year’s agenda brings together industry leaders, fresh perspectives, real-world case studies, and hands-on learning to tackle the challenges facing multifamily marketers right now—and what’s coming next.
And we’re going well beyond AI.
Two Keynotes. Two Fresh Perspectives.
Melina Palmer opens the Summit with What Your Resident Wants and Can’t Tell You, exploring the behavioral science behind how people make decisions—and what that means for attracting, engaging, and retaining residents.
Andrew Davis takes the stage Friday morning, bringing his signature energy and outside-the-industry perspective to challenge how we think about marketing and always “wows” us!
The Conversations Multifamily Marketers Need to Be Having
This year’s general sessions get into the questions that matter:
- Are renters finding you where they’re actually searching? Scroll, Search, Sign explores how social media, reviews, and trust signals are changing the renter discovery journey.
- What happens when marketing works but attribution doesn’t? Learn how to measure brand influence, memorability, and the value of marketing beyond the last click.
- Is AI raising expectations faster than multifamily can keep up? The Expectation Gap examines the growing divide between what consumers expect and what the industry delivers.
- Are you ready for AI-powered search? A real-world SEO and GEO case study explores what’s working, what’s measurable, and what’s still evolving.
- Are more leads really the answer? Beyond the Lead Count challenges marketers to identify the pricing, process, and operational issues that may be holding back conversions.
- Does marketing stop when the lease is signed? Marketing Doesn’t Stop at Move-In makes the case for using resident behavior to drive retention, loyalty, and future demand.
And there’s plenty more.
From Spilling the Tea: What Operations Is Saying Behind Marketing’s Back to The Last Mile Trap, we’re challenging familiar assumptions and bringing new ideas to the table.
Meet the Class of 2026
Who’s creating some of the most compelling multifamily content? You might be surprised. In The Class of 2026: Creators Every Brand Should Be Studying- features a spotlight the onsite teams and emerging creators who are redefining authentic brand storytelling.
It’s a fresh look at the people, creativity, and content worth paying attention to.
Wednesday Is for Rolling Up Your Sleeves
The Summit kicks off with practical workshops and hands-on tutorials designed to turn ideas into action. Topics include the changing renter discovery journey, unlocking valuable data trapped in disconnected systems, influencer marketing, and choosing AI tools that actually fit your team’s needs.
These aren’t just presentations. The goal is to leave with practical approaches, new skills, and ideas you can put to work.
AI at Scale: A Conversation for Executive Leaders
Our Executive AI Session, designed for senior property management leaders, moves beyond experimentation to tackle the harder questions. Which AI initiatives are delivering results? What does it take to scale successfully? Who owns the outcomes? And how should leaders evaluate their next investments?
Expect candid conversations about implementation, accountability, and what it really takes to move from AI pilots to proven playbooks.
Register early to secure you seat in this limited-capacity session.
Big Ideas. Real Conversations. Napa Valley.
What makes the Multifamily Strategic Marketing Summit different isn’t just who’s on stage. It’s who you’ll meet, the conversations you’ll have, and the opportunity to learn alongside leaders facing many of the same challenges.
Three days. One connected community. No running between competing general sessions.
The 2027 agenda is taking shape, and our lowest registration rates are available now.
Explore the program, make your plans, and join us in Napa.
VIEW THE 2027 AGENDA BY DAY FOR 30DAY EVENT
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