Keynote Spotlight: Andy Crestodina on “AI for Content Strategy & Lead Generation”

We’re thrilled to welcome Andy Crestodina, Co-Founder and CMO of Orbit Media, as the opening keynote speaker at the 2026 Multifamily Strategic Marketing Summit — March 18–20 at The Meritage Resort & Spa in Napa, CA.

For over two decades, Andy has helped brands transform their digital marketing through smarter content and data-driven insights. As the author of Content Chemistry and a nationally recognized thought leader, Andy’s frameworks have shaped how marketers think about visibility, engagement, and conversion.

Andrew Davis, one of our most highly rated keynotes who has presented many times at the event, said about Andy recently:

Andy’s shared the stage with me a few dozen times, and he’s a consummate professional. He has a wonderful talk about exactly how to get the most out of AI as a marketer. It’s full of practical, smart, and innovative uses that I’ve seen crowds go crazy for. He’s funny, engaging, and so smart. I think the MSMS audience would love him!

In this opening keynote, “AI for Content Strategy & Lead Generation,” Andy explores how artificial intelligence is revolutionizing content marketing — from discovery to decision-making — and how multifamily teams can harness it to improve performance at every stage of the leasing funnel.

What You’ll Learn

There are infinite uses for AI, some silly, some powerful. AI is famous for boosting efficiency, but boosting quality? For finding insights? For generating leads? You don’t hear much about these. Andy will run through a comprehensive AI framework for content and lead generation.

• You’ll learn how to use AI to drive impact both at the top and the bottom of the funnel.
• AI methods for finding the hidden topics that connect
• How to train AI build a persona that provides deep insights into your resident
• How to fix your funnel and drive a steady stream of qualified leads

Yes, we’ve entered a new era where AI has changed everything …or maybe not quite. Our audience hasn’t changed. Their needs and emotions haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

Join hundreds of senior marketers, operators, and innovators as we explore the future of AI, automation, and storytelling in multifamily marketing.

About Andy Crestodina

Andy is an in-demand content marketing speaker and keynote presenter at national conferences. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, search engine optimization, AI and analytics topics. After hundreds of marketing presentations and 20 years of public speaking experience, conferences typically book Andy as a content marketing speaker year after year, based on top ratings in speaker feedback forms.

As Co-founder and the CMO of Orbit Media, an award-winning 50-person web design, development and optimization company in Chicago, he has dedicated himself to teaching marketing. Since 2001, he has provided web strategy and advice to over a thousand businesses.

He has written hundreds of articles on content marketing topics for dozens of the top blogs and media websites. His favorite topics include content strategy, SEO, conversion optimization, neuromarketing, B2B lead generation, AI and Google Analytics 4 (GA4).

His Accolades

• #1 Top-Rated speaker at national conferences
• 100+ keynote presentations, workshops and breakout sessions per year
• Top-Rated presenter at Content Marketing World (250+ speakers)
• Top 5 speaker, at Social Media Marketing World (180 speakers)

Learn more about Andy Crestodina.

Meet Andy in Napa

👉  Hear Andy and view the full agenda and register for the lowest rates of the year today! Expo nearing a sell-out!