Get ready for three unforgettable days in Napa as the Multifamily Strategic Marketing Summit returns, March 18–20, 2026. This year’s agenda is packed with cutting-edge sessions, immersive workshops, and plenty of networking opportunities — from exclusive AI deep dives to hands-on tutorials, keynotes that inspire, and unforgettable after-hours events (yes, wine tastings included 🍷).
Here’s what’s waiting for you:
Day 1
🎯 Executive AI Session: A Real-World Look at AI Across the Prospect Experience – March 18
Kick off the Summit with an immersive exploration of how AI is transforming marketing, leasing, and resident engagement. Discover how to optimize for AI-driven search, evaluate tech partners, and build a 12-month roadmap that delivers measurable results. This session is designed for PMCs with titles of Directors and above.
💡 Workshops & Hands-On Tutorials – March 18
Calling all PMCs, roll up your sleeves for interactive sessions designed to elevate your skills:
- Future-Proof Your Social Strategy: Smart Scaling, Authentic Content, and What Gen Z is Teaching Us
- From Disconnected to Unforgettable-Building Powerful Identities Through Tailored Marketing
- TikTok Tactics for Communities –Turning Trends into Tours
- Smartphone Storytelling-Creating Photos and Videos That Sell Your Space
Learn by doing — and leave with content, confidence, and a ready-to-launch plan.
Day 2 and 3
🎤 General Sessions – March 19–20
Explore where the future of multifamily marketing is headed with thought-provoking sessions and panels including:
- The AI-Era Leasing Funnel: Winning the Renter Journey
- LeaseTok & Rentstagram: When Social Media Runs Your Reputation
- The Triple Power Play: AI, Automation, & Frameworks That Pay Off
- Instagram’s Next Era: From Scroll to Search
- Inside the Renter’s Mind: Revealing the 2026 Consumer Housing Trends Report
- The AI Playbook for Marketers-How to Win Trust and Drive Change
- Smarter Search in Action: How AI is Redefining Renter Discovery, Engagement, and Conversion
- Reputation in Real Time — navigating PR and tech in an always-on world
- What’s Next Is Now: Multifamily at the Edge of Change
- Plus, powerful keynotes from Seth Cohen (Build, Believe, Belong-The Applied Optimist’s Blueprint for Modern Marketing) and a data-packed opening on AI for Content Strategy and Lead Generation with Andy Crestodina.
🍷 Networking & Napa Nights
From roundtables to after parties, every moment is designed to connect you with industry peers, innovators, and partners who are shaping what’s next in multifamily marketing. Don’t miss the After Party at Crush Lounge to wrap up the event in style.
Check out the 2026 Agenda and Speakers.
Spaces fill fast for our most anticipated event yet. Join us in Napa and be part of the ideas redefining marketing in multifamily, student housing, and senior living and take advantage of the lowest rates of the year here –register now!