Priyanka Agarwal is a nationally recognized expert in reputation management and strategic communication with 25 years of experience. She leads the White Glove Response Service at J Turner Research, where she has overseen responses to more than 1.5 million resident and employee reviews. Priyanka has guided multifamily clients through reputation crises and is highly skilled in analyzing resident sentiments to uncover insights that drive trust and loyalty. Her career includes consulting for Microsoft and Hewlett-Packard and serving as Director of Communications and Alumni Relations at a leading private school in Houston. She is a prolific speaker and blogger who has presented at conferences & webinars hosted by the Multifamily Social Media Summit, NMHC OpTech, Texas Apartment Association, Multifamily Insiders, Student Housing Business Conference, and Rice University. Priyanka is the executive director of Wild Tunes, a national non-profit founded by her 10-year-old son to soothe shelter animals through live music.