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Faith Barker

National Client Marketing Manager, Greystar
As National Client Marketing Manager at Greystar, Faith helps create cohesion between client vision and on-site execution through innovative marketing strategies. With more than a decade of experience spanning digital strategy, brand storytelling, and performance analysis, Faith specializes in helping multifamily teams see the full value of modern marketing tactics that strengthen brand awareness, drive engagement, and convert attention into action. An award-winning marketer and graduate of the National Apartment Association’s Diversity in Leadership Program and Leadership Lyceum, Faith has become a recognized voice on belonging, leadership, and motivation in the multifamily space. She instructs apartment associations across the country and has been a familiar face on Multifamily Insiders, NAA Apartmentalize, and other local and regional conferences. In addition, she has been featured on numerous industry podcasts and Units Magazine, offering practical, human-centered approaches to modern marketing that inspire teams to create with purpose.
4:00 - 4:45 PM

Wednesday Day 1-March 18

Workshop Hands-On Tutorial #3: : TikTok Tactics for Communities-Turning Trends into Tours

You don’t need a big budget, a huge team, or a ring light empire to build an online brand that renters trust and follow. You just need consistency, creativity, and a clear strategy. In this hands-on, high-energy session, TikTok creator and strategist Ashley and Faith share how to build a thriving TikTok community—as a one-person team—by producing daily TikTok content that resonated, retained attention, and drove real engagement. There are over 190M videos with the hashtag Apartment Tour on TikTok. Meaning, if you’re not active on social media, you’re losing out on leads. This session will show multifamily teams how to search for trends, capture content, and turn everyday apartment life into scroll-stopping storytelling. Whether you're a marketer, onsite team member, or property owner, you'll walk away with a plug-and-play content plan—and the confidence to press record. You'll learn about:

  • A list of creator prompts, UGC real-estate creators, and AI tool recommendations to start producing instantly
  • Step-by-step guide on how to create a quick TikTok video
  • The TikTok Formula: What makes content stick, and how it inspires community behavior
  • Case Examples: TikTok-style moments that brought residents together IRL