Thursday Day 2-February 25

Spilling the Tea: What Operations Is Saying Behind Marketing's Back (And What It’s Costing You)

Settle in, bestie, because we are about to spill. Earlier this year, Cadence Marketing Solutions and The Apartment Department asked operations professionals across the country what they really think about their marketing teams. And whew. They had thoughts. Here's the tea: where marketing and operations are misaligned on communication, reporting, and technology, trust erodes. And eroded trust isn't just awkward at the holiday party. It's expensive. Wasted spend, stalled lease-ups, tech nobody uses, and marketing teams left out of the decisions that drive revenue. In this session, Shelly and Marge share what operations said behind marketing's back, where the gaps are widest, and why reporting is marketing's single biggest opportunity to win back credibility. You'll leave with eight practical actions to close the trust gap, become the partner your ops team actually raves about, and protect your bottom line while you're at it. Bring a friend from ops. We dare you. 3  key takeaways you can implement immediately • Learn what operations professionals say they value most in their marketing partnerships, based on national research. • Identify where misalignment in communication, reporting, and technology erodes internal trust, and what that trust gap costs in spend efficiency, occupancy, and revenue • Walk away with eight practical, research-backed actions marketing teams can implement immediately to close the gap and become a stronger strategic partner to operations