Neal Schaffer

globally recognized digital marketing consultant, author, and speaker,

Neal Schaffer is a globally recognized digital marketing consultant, author, and speaker, with expertise in social media strategy and influencer marketing. He has helped businesses large and small maximize their social media presence and drive growth through innovative content strategies and currently teaches at Rutgers Business School and UCLA Extension. His five books that he has authored, including Maximize Your Social, The Age of Influence, and his latest Digital Threads, are essential guides for navigating the digital marketing landscape Neal’s proven expertise and speaking experience on a variety of social media topics has brought him international praise and is frequently invited outside of his Southern Californian home to speak around the world. Neal has spoken on 4 continents and presented at national conferences on marketing and social media including Social Media Marketing World, Marketing Profs B2B, Social Media Strategies Summit, Corporate Social Media Summit, iStrategy, Content Marketing Conference, and the Gravity Summit on Social Media.

9:00 - 9:45 AM

Friday Day 3

Keynote # 2: Unlocking the Power of User-Generated Content - Transform Your Social Media Strategy

Creating a constant stream of content for social media can feel like an endless task. But what if you could harness the creativity of your community to generate engaging, authentic content for you? User-Generated Content (UGC) is a game-changer, offering fresh, relatable content that can drive organic engagement far more effectively than traditional methods. Join digital marketing expert Neal Schaffer as he shares his proven strategies for leveraging UGC to replace the content creation hamster wheel with a sustainable and successful approach. Takeaways:

Understand the value and impact of User-Generated Content on organic social media engagement.
Develop a team of UGC creators and long-term brand ambassadors.
Initiate partnerships with local influencers to kickstart your UGC campaign.
Implement strategies to continuously encourage and curate high-quality UGC.
How to leverage marketing tools and generative AI to create a workflow around UGC.

Special Bonus: First 100 attendees will receive a free copy of Neal's book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing. This book offers actionable strategies to leverage AI, social media, and content marketing to build and grow your brand on any budget. Perfect for entrepreneurs, small business owners, and marketers looking to scale their efforts with measurable results, Digital Threads provides a clear roadmap for success in the digital age.