Martin Canchola

CPACC/National Multifamily Speaker

Martin Canchola, CPACC/National Multifamily Speaker has more than 17 years in the world of digital marketing with a specialty in Local SEO/Search Generative Experience (SGE), Google Ads, Generative AI/ChatGPT and a Certified Professional in Accessibility Core Competencies (CPACC). He has worked with hundreds of small-medium businesses before breaking into the multifamily industry, where he leverages an outside perspective on the world of search and digital marketing. He is proud to serve as the Co-founder & CTO/CSO for Apartment SEO, a Premier Google Partner Agency. Together, he works closely with Google to ensure his clients’ success! Also Co-Host at Multifamily Podcast .com!

4:45 - 5:30 PM

Wednesday Day 1

Workshop Hands-On Tutorial #4: You ARE What You EEAT! How to Build Trust in the New Age of Reputation

In this session, Justin Jones and Kristi Fickert (co-hosts of the popular AI XChange) will show you how to turn AI tools into your secret weapon for social media. Through live demos and real-world examples, you'll learn how to craft prompts that get results from ChatGPT, Midjourney, Suno, and more. We'll dive into:

Creating a six-month content strategy in one sitting
Generating scroll-stopping media that capture your brand's essence
Producing original jingles and sound bites for your videos

Editing professional-looking media in a fraction of the time You'll walk away with practical prompting techniques and strategies you can use immediately to level up your social media game. No fluff, just real tools and tactics that work. Get ready to have fun, be amazed, and become the AI wizard your team needs. Key Takeaways:

Craft effective AI prompts that consistently produce high-quality, relevant content for your social media channels.
Develop a workflow that seamlessly integrates AI tools into your daily social media operations, saving time and boosting creativity.
Utilize the "Style Transfer" method in DALL-E or Midjourney to create branded visuals that maintain consistent aesthetics across your social platforms.
Create original, royalty-free music and sound effects for your social media videos using AI music generation tools.
Implement the "Emotion-Driven" prompting strategy to craft compelling ad copy and captions that resonate with your target audience.

11:00 - 11:45 AM

Friday Day 3

How to Prepare for the End of the Search Monopoly and the Next Frontier of Generative Search

Get ready to dive into Google’s Gemini, and introduce new Google Business Profile strategies. Learn more about alternative generative search engines and AI-driven platforms like Bing/Copilot, OpenAI/ChatGPT, Apple Maps, Meta AI, Perplexity.AI, DuckDuckGo, and Anthropic/Claude.AI rise, we'll discuss how to diversify strategies, maintain visibility, and stay ahead in a rapidly evolving search landscape.

Reveal insights from API leak that SEO’s got their hand-on
New Google Business Profile strategies
Showcase up and coming search engines to future-proof your SEO strategy