Wednesday Day 1-March 18

Executive AI Session

A Real-World Look at AI Across the Prospect Experience

Session Sponsor: AI now touches every part of the multifamily stack, from conversational agents to content workflows to analytics. At the same time, discovery is moving toward AI-powered answers and summaries, changing how prospects find and evaluate properties. This session focuses on what PMCs can put to work today: where AI creates measurable lift, how to optimize visibility in AI-driven search experiences, and how to build practical guardrails that keep teams efficient, compliant, and on brand. You will leave with lightweight scorecards, road-mapping prompts, and immediate next steps to take home. Key Takeaways:

• Pinpoint AI use cases that improve lead quality, tour conversion, and resident satisfaction, and measure impact with clear KPIs.
• Optimize for AI-powered discovery with structured data, content patterns, listings hygiene, review strategy, and onsite knowledge that feed answer engines.
• Design an agent-ready workflow with the right level of human review, automation boundaries, and data stewardship.
• Collaborate with technology partners using a simple evaluation rubric focused on outcomes, implementation needs, and proof of lift.
• Build a 12-month AI roadmap covering pilots, procurement, enablement, and change adoption.

The session will unfold in three segments as follows: 2:30 PM- 3:30 PM  Segment 1: The State of AI in Multifamily, One Year Later A concise tour of what changed and what counted. We will highlight task-specific agents, content and reputation workflows, lead handling, onsite knowledge bases, and portfolio analytics. Expect practical examples and an evidence-first scorecard you can reuse with internal teams and external partners 3:45 PM- 4:30 PM Segment 2: Found, Chosen, Trusted: Optimizing for AI-Powered Search Search is shifting from ten blue links to answers, comparisons, and chat results. This segment shows how PMCs can stay visible and persuasive as discovery routes through AI systems. Topics include:

• Structuring property data for answer engines and marketplaces
• Content that wins snippets, comparisons, and instant answers
• Listings, reviews, and local signals that build trust signals models use
•  Onsite search that converts with clean taxonomy, FAQs, and a lightweight knowledge graph
• Measurement tactics when clicks decline but consideration rises
• Outlining current and future considerations for additional AI impact to renters finding homes

4:45 PM– 5:30 PM Segment 3: AI Leader Panel: From Pilot to Playbook PMC leaders and technology operators share where AI is delivering value, how they partner to validate outcomes, and what they are standardizing across portfolios. We will cover governance, fair-housing and brand guardrails, team training, and adoption. Soup-to-nuts, an overview of what you need to know on how to implement AI in your organization.

Thursday Day 2-March 19

Smarter Search in Action: How AI is Redefining Renter Discovery, Engagement, and Conversion

AI Search is transforming how renters find, evaluate, and choose their next home, moving beyond rankings to generative results that cite, summarize, and personalize. That means your content, listings, and brand presence must work smarter across every channel where renters are searching. In this session, we’ll show what “AI Search marketing readiness” looks like in practice through a real-world customer case study. You’ll see how Western Wealth Communities evolved its SEO and website content, social, and ad strategies to thrive in a generative search world. By layering in structured FAQs, detailed schema markup, and hyper-local copy like pet policies, all-in pricing, amenity details, and even lifestyle cues from leasing team Q&A, Western Wealth enhanced their marketing engine for visibility and renter trust. We’ll also explore how aligning on-site conversations, GBP Q&A, social reviews, and testimonials strengthens brand authority, while Performance Max campaigns and AI-optimized creative connect that story to high-intent renters. The result: fewer wasted clicks, stronger lead quality, and marketing investments that convert curiosity into measurable demand. Key Takeaways

• Learn how AI Search rewards structured, credible, and richly detailed content, from fee transparency and real-time availability to pet policies and neighborhood lifestyle details.
• Hear how top operators collaborate with leasing teams to surface the real renter questions driving search and turn them into SEO-rich FAQs and local landing pages.
• Align GBP listings, reviews, and social content to reinforce consistent, local authority, boosting visibility in generative and zero-click search results.
• Understand how integrated advertising (Performance Max, AI-optimized creative, dynamic feeds) and content strategies work together to drive higher intent, conversion-ready renters.