Lia Nichole Smith

Influencer in Multifamily

Lia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for student, conventional, affordable, military, and senior communities. Recognized by GlobeStreet as an Influencer in Multifamily, Lia Nichole is an expert in predictive analytics and a highly sought-after international speaker due to her ability to bring together market research, renter trends and effective storytelling. She is a published author, industry leader and all-around data nerd.

4:45 - 5:30 PM

Wednesday Day 1

Workshop Hands-On Tutorial #4: You ARE What You EEAT! How to Build Trust in the New Age of Reputation

In this session, Justin Jones and Kristi Fickert (co-hosts of the popular AI XChange) will show you how to turn AI tools into your secret weapon for social media. Through live demos and real-world examples, you'll learn how to craft prompts that get results from ChatGPT, Midjourney, Suno, and more. We'll dive into:

Creating a six-month content strategy in one sitting
Generating scroll-stopping media that capture your brand's essence
Producing original jingles and sound bites for your videos

Editing professional-looking media in a fraction of the time You'll walk away with practical prompting techniques and strategies you can use immediately to level up your social media game. No fluff, just real tools and tactics that work. Get ready to have fun, be amazed, and become the AI wizard your team needs. Key Takeaways:

Craft effective AI prompts that consistently produce high-quality, relevant content for your social media channels.
Develop a workflow that seamlessly integrates AI tools into your daily social media operations, saving time and boosting creativity.
Utilize the "Style Transfer" method in DALL-E or Midjourney to create branded visuals that maintain consistent aesthetics across your social platforms.
Create original, royalty-free music and sound effects for your social media videos using AI music generation tools.
Implement the "Emotion-Driven" prompting strategy to craft compelling ad copy and captions that resonate with your target audience.

10:00 - 10:45 AM

Thursday Day 2

From Menace to Martha to Mainstream: The Hip Hop Guide To Apartment Marketing

Need a little inspiration for a new way to market your communities? Once considered a fad, hip hop is now a global cultural force whose impact can be seen in marketing strategies around the world. Its raw energy, authenticity, and unapologetic spirit resonates with consumers and can be the game changer your community needs. Play our “Rock This Rhyme” game to discover how elements of hip hop can be successfully used to create authentic content and leave this session with a 90-day plan to elevate your social media game to drive qualified traffic and secure more leases. Key Takeaways:

Understand the relationship between culture, content and connection to establish a unique and memorable brand identity
Discover how companies have successfully integrated key elements of hip hop to reach multiple generations
Learn how authenticity and transparency factor into buying decisions to develop a personalized 90-day social media marketing plan