speaker-photo

Kristi Fickert

Senior Vice President of Growth and Marketing, Kurie
Kristi Fickert is Senior Vice President of Growth and Marketing, Kurie. She has 25 years of multifamily experience and spent 15 years in a senior marketing role for one of Nation's Top 50 management companies before working in the digital agency and technology sectors of the industry. She is an instructor for multifamily organizations around the country and has presented for a variety of industry events, including AIM, IREM and NAA. Kristi is an ambassador for NAA's 20 in their Twenties program, sits on NAA's Marketing and Communications Committee and is Co-Founder of the AI Xchange, a mutlifamily peer council. In addition, she has been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women.
4:00 - 4:45 PM

Wednesday Day 1

Workshop Hands-On Tutorial #3: The Power of a Prompt-Elevating Social Media with Expert AI Techniques

In this session, Justin Jones and Kristi Fickert (co-hosts of the popular AI XChange) will show you how to turn AI tools into your secret weapon for social media. Through live demos and real-world examples, you'll learn how to craft prompts that get results from ChatGPT, Midjourney, Suno, and more. We'll dive into:

  • Creating a six-month content strategy in one sitting
  • Generating scroll-stopping media that capture your brand's essence
  • Producing original jingles and sound bites for your videos
  • Editing professional-looking media in a fraction of the time
You'll walk away with practical prompting techniques and strategies you can use immediately to level up your social media game. No fluff, just real tools and tactics that work. Get ready to have fun, be amazed, and become the AI wizard your team needs. Key Takeaways
  • Craft effective AI prompts that consistently produce high-quality, relevant content for your social media channels.
  • Develop a workflow that seamlessly integrates AI tools into your daily social media operations, saving time and boosting creativity.
  • Utilize the "Style Transfer" method in DALL-E or Midjourney to create branded visuals that maintain consistent aesthetics across your social platforms.
  • Create original, royalty-free music and sound effects for your social media videos using AI music generation tools.
  • Implement the "Emotion-Driven" prompting strategy to craft compelling ad copy and captions that resonate with your target audience.