speaker-photo

Daniel Doyle

Director of Business Development at GRO
Daniel Doyle is the Director of Business Development at GRO, where his leadership has been instrumental in the agency’s transformation from a regional player to a nationally recognized, award-winning firm in the housing verticals. Under his tenure, GRO has experienced significant growth in both revenue and client size, contributing to the agency’s three-time recognition on the Inc. 5000 list of America’s fastest-growing private companies. Passionate about fostering long-term client relationships, Daniel has also been key in expanding GRO beyond student housing and multifamily into the senior housing, build-to-rent, and home-building verticals. Daniel now resides in Nashville, TN, with his wife Kylie, their newborn son Decker, and two Boston Terriers, Neville and Brady.
4:00 - 4:45 PM

Thursday Day 2

Everything You Need to Know About Multifamily Social Media Advertising

Join Alex and Daniel for an in-depth exploration of social media advertising tailored to the multifamily industry. In today’s competitive market, standing out to prospective renters requires more than just visibility—it requires a strategic approach that maximizes your ad spend and effectively engages your target audience. This session will equip you with the knowledge and tools to build a robust social media advertising strategy that will help you win and retain leases. Key Talking Points

  • Platform Deep Dive: Explore the strengths and weaknesses of major social ad platforms: Facebook, Instagram, TikTok, YouTube Shorts, and Spotify.
  • Campaign Strategy: Understand different campaign objectives and when to use them (ex: brand awareness, web traffic, conversion).
  • Targeting Tactics: Master geographic targeting, retargeting, and custom audiences.
  • Data-Driven Optimization: Leverage campaign data and Google Analytics to refine and optimize your social media campaigns