Thursday Day 2

Roundtable Sessions

Open to PMC attendees only! Join a roundtable session during our breakfast hosted by a roundtable chair and focused on their expertise on a social media marketing topic.  You'll have the opportunity to ask questions and network with other PMC peers within these small groups! These presenters and mentors are here to help you navigate not only pertinent topics but also the event! The roundtables are limited to 10 per table and attendees will be able to sign-up onsite during registration. Craig Johnson CSO, Opiniion Topic: Boosting Resident Engagement: What’s Working, What’s Not, and What You Can Do About It. Property teams are working harder than ever to create communities that people want to be part of, but what actually moves the needle? Trevor Park Founder & CEO, Ooni Marketing Topic: Data Driven Marketing -How to Turn Insights Into Actionable Strategies Which Lead to Lead Generation, Resident Retention, and ROI. Jacob Kosior VP of Client Strategy, EliseAI Topic: AI-Powered Marketing Personalization Leveraging AI to tailor email campaigns and property recommendations; Using machine learning to identify renter personas and behavior patterns; and Dynamic pricing strategies informed by AI to optimize rental rates. Edward Behrens  Director, National Brands - LocaliQ Topic: Evolving Social Landscape Every month, more than 1 billion people visit YouTube, watching a billion hours of video a day. Join LocaliQ in this small group setting to discuss the ins and outs of viewing YouTube through a social media lens.   Chris Lindish Industry Principal, REACH by RentCafe Topic: From Creation to Conversion: Optimizing your Content for Generative Search-Join us for a discussion about content marketing and generative search. Find out what you can do to optimize for GEO and learn what your peers are already doing. Allison Nesbitt VP, National Sales & Strategic Initiatives, Zumper Topic: Reel Talk: How Video is Reshaping Multifamily Marketing. Join industry experts and property marketers as they discuss how PMCs are using video to boost engagement, build brand awareness, and drive leasing success on social media. Gain practical insights and strategies to enhance your own video marketing. Zach Sloan Co-Founder and Chief Sales Influencer, RentGrata Topic: The Multifamily Influencer – How Resident Voices Are Changing Leasing & Community Engagement. Learn how to create authentic, resident-driven engagement strategies that resonate with today’s renters