Speaker Proposal Guidelines

Call for Speakers and Topics – Multifamily Strategic Marketing Summit
Napa, California – 2026 Thanks for your interest in presenting at the Multifamily Strategic Marketing Summit!
Proposal deadline: September 5, 2025

Email your talk proposal to Luba Hrynyk at luba@esteemmedia.com

Our new name reflects a broader, integrated focus on the tools, strategies, and insights shaping the future of marketing in multifamily, student housing, and senior living. Social media remains part of the mix-but now we’re exploring everything from AI-driven marketing to immersive resident engagement.

We welcome bold, innovative, and future-focused ideas that will challenge our audience to think differently, act strategically, and drive measurable results.

Suggested Topic Areas

(These are starting points-submissions beyond these ideas are encouraged.)

AI, Technology & Innovation

  • AI voice search, predictive analytics, and “beyond the bot” resident experiences
  • The future of your website: fee transparency, ultimate source of truth, and AI-powered personalization
  • Operational AI: freeing budget for marketing by automating manual workflows

Creative Strategy & Brand Storytelling

  • Marketing in an age of uncertainty: navigating economic shifts, algorithm changes, and emerging channels
  • Influencer marketing that works in multifamily-learning from other industries while staying Fair Housing compliant
  • Content ecosystems that turn residents into brand advocates

Performance, Measurement & Data

  • Key ROI metrics for the next 3-5 years
  • Attribution beyond first click: mapping the renter journey
  • Privacy, compliance, and ethical data use in marketing and AI

Local Visibility & Lead Generation

  • Local SEO mastery: Google Business Profile, “near me” optimization, and neighborhood keyword strategies
  • Geofencing and location-based campaigns that convert
  • Channel diversification: paid search, streaming ads, social media, and emerging platforms

Emerging Experiences & Engagement

  • AR/VR tours, virtual leasing assistants, and immersive property marketing
  • Omnichannel resident lifecycle marketing-from first touch to renewal
  • Reputation management in the AI era

Proposal Guidelines

Please include the following in your submission:

  • Indicate Session type:
    • General Session
    • Workshop / Hands-on Tutorial (PMCs only)
    • Executive AI Session (Directors and above, PMCs only)
  • Talk title and brief description (no more than 200 words if possible)
  • 3 bulleted key takeaways attendees can implement immediately
  • Speaker bio (150 words max)
  • High-resolution photo
  • Speaker location
  • Confirmation that the talk is original and has not been presented at other multifamily conferences
  • Links to videos of you presenting (if available)
  • Note: We prefer individual speakers over panels unless otherwise requested by the Event Director
Selection Process
All proposals will be reviewed by our Event Team and Advisory Board. We will notify selected speakers by sometime in October 2025. Speaking slots are limited-we strive to feature a balance of inside and outside industry experts.
Questions?
Contact Luba Hrynyk and email your proposal to luba@esteemmedia.com