A New Era Begins in 2026!

Introducing the Multifamily Strategic Marketing Summit – A New Era Begins in 2026

As we approach our 14th year, we’re proud to unveil the next evolution of our Napa Valley conference: the Multifamily Strategic Marketing Summit.

What began as the Multifamily Social Media Summit has transformed into a leading forum for integrated marketing strategies across digital, AI, branding, and web technologies. This name change reflects the deeper, broader insights we now deliver—tailored for executives in multifamily, student housing, and senior living sectors.

This new name reflects our commitment to providing you with comprehensive insights into all facets of successful marketing for multifamily,  student housing, and senior living sector. While social media will continue to be an important component of the event, we will also feature in-depth topics and strategies covering digital marketing, artificial intelligence, web technologies, and various other essential platforms and tools. Our goal is to help you enhance your strategies for success and achieve a strong ROI.

Why Attend?

This Summit brings together senior leaders, forward-thinking marketers, and tech innovators to explore the tools and strategies that drive resident acquisition, engagement, and retention. The event will continue to deliver meaningful, actionable content which has been a hallmark for the event and well-received by our audience.

The Summit’s sessions will cover a wide array of business and technical topics designed for senior PMC leaders looking to integrate their marketing efforts into a cohesive and effective overall strategy. You will have the opportunity to:

• Gain insights from experts in social media, content and digital marketing, AI, and internet technologies, with presentations specifically curated for the multifamily industry.
• Explore case studies and best practices from both within and outside the multifamily and student housing community.
• Learn how to strengthen your company’s social media and online presence.
• Acquire tools to better understand your audience, continuously refine your strategy, and drive improved results.
• Discover the latest trends, products, and services across various relevant marketing channels.
• Maximize your chance to network with the future leaders of your industry and the next generation of your business.
• Engage in more focused and personal discussions within the backdrop of Napa Valley.

Who Should Attend

The content is designed for senior and mid-level executives in property management, student housing companies, and senior living sectors:

• Multifamily Industry Executives, Directors, and Managers
• Student Housing Industry Executives, Directors, and Managers
• Regional Management Executives, Directors and Managers
• Owners, CEOs, COOs, and CMOs
• Developers
• Asset Managers
• Marketing Professionals
• Social Media Practitioners
• Digital Marketing Practitioners

The Intimacy and Magic of Napa Valley

Join us in 2026 for high-impact learning, meaningful networking, and strategic vision—delivered in the intimate, collaborative setting Napa Valley is known for.

Special Summer Savings in effect now — register and take advantage of the lowest rates of the year!

Hope to see you in Napa!