Anne Baum
VP of Marketing, Towne Properties
Anne, the VP, Marketing at Towne Properties, is an award-winning marketer whose strength is building and executing marketing strategies and data-driven marketing programs at the portfolio and property level, focusing on scalability and ROI at all customer journey stages. Her approach to any marketing challenge is strengthening the basics while identifying and implementing new opportunities to move toward the future. Prior to joining Towne Properties, she worked with large franchise brands including FASTSIGNS, Batteries + Bulbs, Edible Arrangements, Great Clips, and Smashburger to build their localized digital marketing programs.
4:45 - 5:30 PM
Thursday Day 2-March 19
What's Next Is Now: Multifamily at the Edge of Change
Session Sponsor:
Multifamily’s next chapter is being shaped by the teams closest to the work: those leading marketing, operations, and technology inside today’s most forward-thinking PMCs and ownership groups. In this panel, senior leaders share how they’re making strategic bets across AI, automation, platform consolidation, brand evolution, and the resident experience. You’ll hear what trends they’re acting on, which ones they’re questioning, and how they’re building for what’s next.