Martin Canchola

CPACC/National Multifamily Speaker

Martin Canchola, CPACC/National Multifamily Speaker has more than 17 years in the world of digital marketing with a specialty in Local SEO/Search Generative Experience (SGE), Google Ads, Generative AI/ChatGPT and a Certified Professional in Accessibility Core Competencies (CPACC). He has worked with hundreds of small-medium businesses before breaking into the multifamily industry, where he leverages an outside perspective on the world of search and digital marketing. He is proud to serve as the Co-founder & CTO/CSO for Apartment SEO, a Premier Google Partner Agency. Together, he works closely with Google to ensure his clients’ success! Also Co-Host at Multifamily Podcast .com!

8:00 - 9:00 AM

Thursday Day 2-March 19

Roundtable Session #3: Vibe Coding 101-It’s a Vibe! AI Tools for the Modern Apartment Marketer

AI is no longer the future of apartment marketing—it’s the new creative engine. In this hands-on beginner workshop, we’ll demystify AI “vibe coding” and show multifamily marketers how to build powerful tools, automations, and micro-apps with zero coding. You’ll learn how to turn ideas and workflows into time-saving AI outputs that boost efficiency and attract residents. We’ll explore easy-to-use tools, create simple real-world assets, and guide you in building your first functional AI app. No tech skills required—just bring your laptop and curiosity. Walk away with practical skills you can use immediately. Ready to build what you never thought possible?