2027 Speaker Proposal Guidelines

Call for Speakers and Topics – Multifamily Strategic Marketing Summit
Napa, California – 2027 Thanks for your interest in presenting at the Multifamily Strategic Marketing Summit!
Proposal deadline: August 5, 2026

Email your talk proposal to Luba Hrynyk at luba@esteemmedia.com

Our focus is to help multifamily marketing leaders understand changing consumer behavior, build trusted brands, improve marketing performance, and lead their organizations through transformation. Our new name reflects a broader, integrated focus on the tools, strategies, and insights shaping the future of marketing in multifamily, student housing, and senior living. Social media remains part of the mix-but now we’re exploring everything from AI-driven marketing to immersive resident engagement.

We welcome bold, innovative, and future-focused ideas that will challenge our audience to think differently, act strategically, and drive measurable results.

Suggested Topic Areas and Sample Topic Titles

(These are starting points-submissions beyond these ideas are encouraged.)

  • The New Rules of Renter Discovery
  • Trust Is the New Amenity
  • Marketing Doesn’t Stop at Move-In|
  • What We Stopped Doing (And Why)
  • The Future Marketing Team
  • Why Great Campaigns Fail
  • What Consumers Actually Notice
  • The Brand Experience Gap
  • The Visibility Problem
  • Content That Builds Confidence

The Future of Multifamily Marketing
Questions:

  •  How are renters discovering communities?
  • What influences decisions?
  • What is changing?
  • What is not changing?

Trust as a Marketing Strategy
Not reputation management.
Marketing strategy.
Examples: Trust Is the New Amenity

  • Why trust drives leasing
  • Why trust drives retention
  • Why trust impacts reputation

Marketing in an AI-Mediated World
Questions:

  • How does AI change discovery?
  • How does AI change content?
  • How does AI change consumer expectations?

The Modern Leasing Funnel
 Where Prospects Actually Convert

  • Search
  • Social
  • Reviews
  • Human interaction

Brand Experience
Marketing Doesn’t Stop at Move-In
Topics:

  • Resident experience as marketing
  • Brand consistency
  • Loyalty

Marketing Measurement
A huge pain point. What Should CMOs Measure Now?
Topics:

  •  Influence
  • Visibility]
  • Conversion quality
  • Revenue contribution

Content & Consumer Behavior
A marketing topic that’s evolving rapidly.
Examples:

  • What Content Builds Trust
  • Why Consumers Choose One Community Over Another
  • How Social Content Influences Leasing Decisions

Marketing Organization Design
Still marketing-focused. The Future Marketing Team
Questions:

  • What skills matter?
  • What gets automated?
  • What roles disappear?
  • What roles emerge?

    ________________________________________

Proposal Guidelines

Please include the following in your submission:

  • Indicate Session type:
    • General Session
    • Workshop / Hands-on Tutorial (PMCs only)
    • Executive AI Session (Directors and above, PMCs only)
  • Talk title and brief description (no more than 200 words if possible)
  • 3 bulleted key takeaways attendees can implement immediately
  • Speaker bio (150 words max)
  • High-resolution photo
  • Speaker location
  • Confirmation that the talk is original and has not been presented at other multifamily conferences
  • Links to videos of you presenting (if available)
  • Note: We prefer individual speakers or a supplier/vendor paired with a PMC client over panels unless otherwise requested by the Event Director

Selection Process
All proposals will be reviewed by our Event Team and Advisory Board. We will notify selected speakers by sometime in September 2026.  Speaking slots are limited-we strive to feature a balance of inside and outside industry experts.

Questions and Where to Send Your Proposal ?
Contact Luba Hrynyk and email your proposal to luba@esteemmedia.com